Marketing Methods to Improve Company Strategy: Applied Tools and Frameworks to Improve a Company’s Competitiveness Using a Network Approach

Marketing Methods to Improve Company Strategy: Applied Tools and Frameworks to Improve a Company’s Competitiveness Using a Network Approach

by Marcos Fava Neves (Author), Matheus Alberto Consoli (Author), Marcos Fava Neves (Author), Marcos Fava Neves (Author), Luciano Thome e Castro (Author)

Synopsis

Consolidates over 10 years of academic research and consulting activities developed by the authors. This title is suitable for students of Business Administration and practitioners seeking fresh methods to implement to increase their productivity.

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More Information

Format: Illustrated
Pages: 136
Edition: 1
Publisher: Routledge
Published: 23 Feb 2010

ISBN 10: 0415873754
ISBN 13: 9780415873758