Public Relations in Global Cultural Contexts: Multiparadigmatic Perspectives (Routledge Communication Series)

Public Relations in Global Cultural Contexts: Multiparadigmatic Perspectives (Routledge Communication Series)

by NilanjanaBardhan (Editor), C . Kay Weaver (Editor)

Synopsis

Providing a critical examination of public relations' contribution to globalization and international power relations, this title includes chapters that explore alternative paradigms, most notably interpretive and critical perspectives informed by qualitative research. It is suitable for students as well as practitioners of public relations.

$47.15

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1 in stock

More Information

Format: Paperback
Pages: 312
Edition: 1
Publisher: Routledge
Published: 31 Jan 2011

ISBN 10: 0415872863
ISBN 13: 9780415872867