by NilanjanaBardhan (Editor), C . Kay Weaver (Editor)
Providing a critical examination of public relations' contribution to globalization and international power relations, this title includes chapters that explore alternative paradigms, most notably interpretive and critical perspectives informed by qualitative research. It is suitable for students as well as practitioners of public relations.
Format: Hardcover
Pages: 312
Edition: 1
Publisher: Routledge
Published: 31 Jan 2011
ISBN 10: 0415872855
ISBN 13: 9780415872850