by Rebecca B. Rubin (Editor)
Presents a variety of scales that measure a number of important communication construct, and are drawn from areas of interpersonal, mass, organizational, and instructional communication - areas in which the use of formal, quantitative scales is well developed.
Format: Paperback
Pages: 416
Edition: 1
Publisher: Routledge
Published: 09 Jun 2009
ISBN 10: 0415871468
ISBN 13: 9780415871464
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