Marketing: The Basics

Marketing: The Basics

by Karl Moore (Author)

Synopsis

Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century.

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More Information

Format: Paperback
Pages: 256
Edition: 2
Publisher: Routledge
Published: 20 Nov 2009

ISBN 10: 0415779006
ISBN 13: 9780415779005