by KarlMoore (Author), NikethPareek (Author)
Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century.
Format: Hardcover
Pages: 256
Edition: 2
Publisher: Routledge
Published: 24 Nov 2009
ISBN 10: 0415778999
ISBN 13: 9780415778992