Marketing: The Basics

Marketing: The Basics

by KarlMoore (Author), NikethPareek (Author)

Synopsis

Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century.

$104.38

Quantity

5 in stock

More Information

Format: Hardcover
Pages: 256
Edition: 2
Publisher: Routledge
Published: 24 Nov 2009

ISBN 10: 0415778999
ISBN 13: 9780415778992