Interpretation in Social Life, Social Science, and Marketing (Routledge Interpretive Marketing Research)

by JohnO'Shaughnessy (Author)

• New

  Hardcover
  2009

  $192.45

  Analyzes the nature and role of interpretation in social interactions, decision making in social science enquires and consumer marketing, in the use of statistics and causal analysis, in consumer evaluations of products and in interpreting problematic situations along side biases arising from the emotions.