Trade Marks, Brands and Competitiveness (Routledge International Studies in Business History)

by PaulDuguid (Editor), TeresadaSilvaLopes (Editor)

• New

  Hardcover
  2010

  $187.46

  Examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. This book provides a historical account of the contribution of brands in consumer goods to economic growth. It examine the development of trademark law, and its influence on brand strategy.