Explorations in Consumer Culture Theory (Routledge Interpretive Marketing Research)

by JohnF.Sherry (Editor), EileenFischer (Editor)

• New

  Hardcover
  2008

  $203.47

  Explores in detail and theoretical depth the relationships that the consumer has developed both with goods and services and with the stakeholders that animate markets. Beginning with an examination of the underpinnings of cultural inquiry, this book focuses on specific consumption venues.