International Marketing: Strategy and Theory

by SakOnkvisit (Author), JohnShaw (Author)

• New

  Paperback
  2008

  $88.31

  Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way. This book helps to understand the complexities of marketing on a global scale.