Olympic Media: Inside the Biggest Show on Television (Routledge Critical Studies in Sport)

by Andrew Billings (Author), Andrew Billings (Author)

• New

  Illustrated
  2008

  $66.34

  Examines the production, content, and potential effects of NBC's Olympic telecasts. This book outlines the inner workings of the NBC Olympic machine; and offers a survey analyses, which interrogates the extent to which NBC's storytelling process affects viewer beliefs about identity issues.