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The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace

The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace

by Charles H . Patti (Editor), Don Schultz (Editor), PhilipJ.Kitchen (Editor)

$143.58

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5 in stock

More Information

Format: Hardcover
 Pages: 144
 Edition: 1
 Publisher: Routledge
Published: 28 Apr 2011
ISBN 10: 0415668921
ISBN 13: 9780415668927