Industrial Collaboration with Japan (Routledge Library Editions: Japan)

by Louis Turner (Author), Louis Turner (Author)

• New

  Hardcover
  2010

  $162.82

  A study that looks at the experiences of European and American companies that have collaborated with their Japanese competitors in the fields of computers, consumer electronics, automobiles and aero-engines, by forming joint ventures, designing products together and pursuing complementary marketing strategies.