The Music Industry Handbook (Media Practice)

'The Music Industry Handbook by Paul Rutter is an excellent resource for our Managing a Music Business Enterprise (MMBE) qualification' Stephen Melhuish Director of Music Business School, London Ltd.

'This book has captured the real essence of working in the modern day music business with accuracy and honesty!' Colin Lester, International Music Manager, Twenty First Artists

'An invaluable introduction to all students seeking an insight into today's rapidly-changing popular music industry.' Dr Colin Riley, Composer and Senior Lecturer Brunel University

'This interesting handbook discusses many important issues relevant to today's industry and tackles challenging subjects such as the latest income streams for creators, in an easy to understand way, providing a very useful resource for any young individual aiming for a career in music.' Guy Fletcher, Chairman of PRS

`A comprehensive overview of all the key aspects of the music industry in Britain within a contemporary context. A much needed and long awaited textbook for British students of Music Industry and allied areas.' Dr. Milan Todorovic, Course Leader Music & Media Management and director of the Centre for Research in Cultural Industry Management at London Metropolitan University

'Stu Lambert's chapter on music synchronisation and non-music brands, provides fascinating insight and comment on this highly creative field of music making and exploitation in respect of these contemporary emerging markets.' Simon May, International Music Composer

'Dr Carboni's chapter provides a fascinating survey of what goes on behind the scenes to harness new strategies and technology in maintaining and broadening the audience for classical music.' Geoffrey Norris, Music Critic, The Daily Telegraph

'In his chapter, Marius Carboni helpfully elucidates the complexities of the classical music industry in terms which are not daunting for the layman and offers insider insights to the artistic ambitons and business goals of the multi-national record companies.' Hugh Canning, Chief Classical Music Critic, The Sunday Times

'Marius Carboni's chapter on the classical music business makes compelling reading, with key trends in marketing, social networking and the digital revolution observed from the perspective of a real specialist in the field.' Professor Timothy Blinko, University of Hertfordshire