by Muzaffer Uysal (Author), Francis P . Noe (Author), VincentP.Magnini (Author)
Customer satisfaction and loyalty in the tourism sector is highly dependent upon the behaviours of front-line service providers. This book explores this relationship by defining the specific kind of verbal and non-verbal messages needed for successful exchanges.
Format: Hardcover
Pages: 208
Edition: 1
Publisher: Routledge
Published: 22 Jul 2010
ISBN 10: 0415578043
ISBN 13: 9780415578042