Fusing audience research and ethnography, the book presents a compelling account of women's changing lives and identities in relation to the impact of the most popular media culture in everyday life: television.
Within the historically-specific social conditions of Korean modernity, Youna Kim analyzes how Korean women of varying age and class group cope with the new environment of changing economical structure and social relations. The book argues that television is an important resource for women, stimulating them to research their own lives and identities. Youna Kim reveals Korean women as creative, energetic and critical audiences in their responses to evolving modernity and the impact of the West.
Based on original empirical research, the book explores the hopes, aspirations, frustrations and dilemmas of Korean women as they try to cope with life beyond traditional grounds. Going beyond the traditional Anglo-American view of media and culture, this text will appeal to students and scholars of both Korean area studies and media and communications studies.
Format: Paperback
Pages: 248
Edition: 1
Publisher: Routledge
Published: 15 Apr 2009
ISBN 10: 0415546680
ISBN 13: 9780415546683
'In this interesting book, Youna Kim investigates the impact of television on the everyday lives and identities of South Korean women.' - Political Studies Review
'Women, Television and Everyday Life in Korea is illuminating, demonstrating that identities are fluid, personal, multiple and subject to change in women today. The book is easily readable, enjoyable and well-organised.' - Media, Culture and Society
'The book will no doubt contribute to paving the way for more research on, and theoretical approaches to, understanding the social world of Korean women and their everyday lives.'- Media, Culture and Society
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