Consuming Race

Consuming Race will be of enormous use and value to students and researchers of race and ethnicity in all areas of culture. It is clear and incisive, yet well theorised and rigorous, and it insists on and lays out a powerful argument: no matter how much we might want to hope, believe or fantasise otherwise, race will not go away. Race is always going to be a central topic to any serious consideration of media, culture and society, and Pitcher's book offers a clear and engaging set of readings of race, drawn from many areas of mainstream popular culture and our daily lives. - Dr Paul Bowman, Director of Postgraduate Research, Journalism Media and Cultural Studies School, Cardiff University

Consuming Race draws our attention to the ways race finds its way into even the most banal aspects of everyday consumer life. Highly readable, patient, thorough, and complex, the book reveals (old) even as it creates (new) articulations. Defining its terms in a most clear and informed manner, the book emphasizes the presence of race wherever capital flows. - Kent A. Ono, Professor and Chair of Communication, University of Utah

This well-written book shows that everyone is surrounded by race, and that people produce and distribute racial meanings through their consumptive behaviors. Summing Up: Highly recommended. All academic levels/libraries.-Y. Kiuchi, Michigan State University, CHOICE Review, November 2014

If you want to read an innovative and thought-provoking outlook into racial consumption, you can (and should) get your hands onto a copy of Consuming Race. - Thomas Teekens, Erasmus University Rotterdam, Netherlands, Cultural Sociology