Marketing the Arts

by Finola Kerrigan (Editor), Daragh O ' Reilly (Editor)

Used
Paperback
2010
$4.36

Offers the various ways to study and practice arts marketing, moving away from traditional managerial marketing to embrace other areas of marketing theory, including branding and consumer culture theory.

Synopsis

Offers the various ways to study and practice arts marketing, moving away from traditional managerial marketing to embrace other areas of marketing theory, including branding and consumer culture theory.

$4.36

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1 in stock

More Information

Format: Paperback
Pages: 328
Edition: 1
Publisher: Routledge
Published: 27 Apr 2010
ISBN 10: 0415496861
ISBN 13: 9780415496865

Marketing the Arts

Used

$4.36

Synopsis

$4.36

More Information