Advances in Tourism Destination Marketing (Routledge Advances in Tourism)

by Metin Kozak (Editor), JuergenGnoth (Editor), LuisaL.AAndreu (Editor)

• New

  Hardcover
  2009

  $157.90

  Presents insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. This book offers a review of a range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, and destination image.