Consuming Books: The Marketing and Consumption of Literature (Routledge Interpretive Marketing Research)

by StephenBrown (Author), Stephen Brown (Author)

• New

  Illustrated
  2004

  $74.30

  The buying, selling, and writing of books is a colossal industry in which marketing looms large. This text covers: a historical overview; the often acrimonious marketing/literature interface; the consumers of books (from book groups to bookcrossing); and, a consideration of the tensions that both literary types and marketers feel.