Interpreting Consumer Choice: The Behavioural Perspective Model (Routledge Interpretive Marketing Research)

New
Illustrated
2009
$156.60

Presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.

Synopsis

Presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.

$156.60

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5 in stock

More Information

Format: Illustrated
Pages: 200
Edition: 1
Publisher: Routledge
Published: 19 Aug 2009
ISBN 10: 0415477603
ISBN 13: 9780415477604

Interpreting Consumer Choice: The Behavioural Perspective Model (Routledge Interpretive Marketing Research)

New

$156.60

Synopsis

$156.60

More Information