Qualitative Research Methods in Public Relations and Marketing Communications

Qualitative Research Methods in Public Relations and Marketing Communications

by ImmyHolloway (Author), Christine Daymon (Author)

Synopsis

The diversity and complexity of human, societal and organizational relationships and meanings that are constructed through communication are intrinsic to the study of public relations and marketing communications. This guide includes guidance on decision making regarding the different research approaches to achieve different research goals.

$72.34

Quantity

10 in stock

More Information

Format: Paperback
Pages: 416
Edition: 2
Publisher: Routledge
Published: 26 Aug 2010

ISBN 10: 0415471184
ISBN 13: 9780415471183