Qualitative Research Methods in Public Relations and Marketing Communications

by ImmyHolloway (Author), Christine Daymon (Author), Christine Daymon (Author), Immy Holloway (Author)

• New

  Hardcover
  2010

  $190.40

  The diversity and complexity of human, societal and organizational relationships and meanings that are constructed through communication are intrinsic to the study of public relations and marketing communications. This guide includes guidance on decision making regarding the different research approaches to achieve different research goals.