Qualitative Research Methods in Public Relations and Marketing Communications

Qualitative Research Methods in Public Relations and Marketing Communications

by ImmyHolloway (Author), Christine Daymon (Author), Christine Daymon (Author), Immy Holloway (Author)

Synopsis

The diversity and complexity of human, societal and organizational relationships and meanings that are constructed through communication are intrinsic to the study of public relations and marketing communications. This guide includes guidance on decision making regarding the different research approaches to achieve different research goals.

$187.39

Quantity

5 in stock

More Information

Format: Hardcover
Pages: 416
Edition: 2
Publisher: Routledge
Published: 31 Jul 2010

ISBN 10: 0415471176
ISBN 13: 9780415471176