by Melanie K. Smith (Author)
Offers a framework for analyzing the complexity of cultural tourism and its increasing globalization in existing as well as emergent destinations of the world. This book focuses on the need for creative tourism strategies to differentiate destinations from each other using a blend of localized cultural products and innovative global attractions.
Format: Illustrated
Pages: 272
Edition: 1
Publisher: Routledge
Published: 28 Oct 2009
ISBN 10: 0415467128
ISBN 13: 9780415467124