Strategic Marketing: An Introduction

by TonyProctor (Author), Tony Proctor (Author)

• Used

  Illustrated
  2008

  $3.51

  Demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. This work uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of 'strategic windows' to improve its position.

• New

  Illustrated
  2008

  $82.99

  Demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. This work uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of 'strategic windows' to improve its position.