by Andrea Beretta Zanoni (Author)
Presents an illuminating analysis of Internally Generated Goodwill from a strategic point of view. This title launches the author's strategic analysis from a foundational understanding of Internally Generated Goodwill as determined largely in relationship to intangible resources and competitive differentials.
Format: Hardcover
Pages: 208
Edition: 1
Publisher: Routledge
Published: 15 Apr 2009
ISBN 10: 0415451493
ISBN 13: 9780415451499