Cross-cultural Marketing: Theory, Practice and Relevance

by Dawn Burton (Author)

• New

  Hardcover
  2008

  $156.92

  Cross-cultural marketing is an important element of the contemporary business environment. Given the importance of markets in the Far East, Middle East, Asia and Latin America, this book raises important questions about the applicability of marketing theory and practice, which is originally developed using the model of Western society.

• New

  Paperback
  2008

  $71.10

  Cross-cultural marketing is an important element of the contemporary business environment. Given the importance of markets in the Far East, Middle East, Asia and Latin America, this book raises important questions about the applicability of marketing theory and practice, which is originally developed using the model of Western society.