Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption

by Chris Hackley (Author)

• New

  Paperback
  2007

  $58.12

  Presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. Drawing on a range of European and North American studies, this book suggests a broadened theoretical scope and renewed critical agenda for research, theory and teaching in marketing.