Flagship Marketing (Routledge Advances in Management & Business Studies) (Routledge Advances in Management and Business Studies)

by TonyKent (Editor), RevaBrown (Editor)

• New

  Hardcover
  2009

  $183.73

  Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book studies the concept of the flagship. It covers issues such as consumerism, areas of consumption and experimental marketing theory and practise.