Global Political Marketing (Routledge Research in Political Communication)

by JenniferLees-Marshment (Editor), Chris Rudd (Editor), JesperStromback (Editor)

• New

  Hardcover
  2009

  $158.41

  A comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. It explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing.