The Routledge Companion to Nonprofit Marketing

by Adrian Sargeant (Editor), WalterWymerJr (Editor)

New
Hardcover
2007
$229.46

Includes articles which offer an overview of marketing in the nonprofit sector. This book reviews the history of ideas in nonprofit marketing and examines those fundamental marketing principles of special relevance to nonprofit organizations. It also explores the thinking in each of the important nonprofit arenas.

Synopsis

Includes articles which offer an overview of marketing in the nonprofit sector. This book reviews the history of ideas in nonprofit marketing and examines those fundamental marketing principles of special relevance to nonprofit organizations. It also explores the thinking in each of the important nonprofit arenas.

$229.46

Quantity

5 in stock

More Information

Format: Hardcover
Pages: 448
Edition: 1
Publisher: Routledge
Published: 22 Nov 2007
ISBN 10: 0415417279
ISBN 13: 9780415417273

The Routledge Companion to Nonprofit Marketing

New

$229.46

Synopsis

$229.46

More Information