International Business and National War Interests: Unilever Between Reich and Empire, 1939-45 (Routledge International Studies in Business History)

by Ben Wubs (Author)

• New

  Hardcover
  2008

  $151.48

  Shows the effect of the war on Unilever as well as the conditions in the European food, oil and fats and soap industries. This book argues that Unilever survived World War II because the group had prepared itself legally well in advance. It also explores the external conditions, which helped the company to survive the war.