Brands of Faith: Marketing Religion in a Commercial Age: 2 (Religion, Media and Culture) (Media, Religion and Culture)

by Mara Einstein (Author)

• New

  Paperback
  2007

  $42.59

  Argues that - in order to compete effectively, faiths have had to become brands. This book shows how religious branding has expanded to create a blended world of commerce and faith, where the sacred becomes secular and the secular sacred. It contains a series of case studies of faith brands and explores the significance of branded church courses.