Routledge Handbook of Sports Sponsorship

by Alain Ferrand (Author), Luiggino Torrigiani (Author), Andreu Campsi Povill (Author)

• New

  Paperback
  2006

  $106.11

  Sports sponsorship has exploded in value over the last decades, and is a multi-million pound industry. This text explores the development of a sponsorship strategy as well as the practical implementation of sponsorship operations including targeting and negotiating with sponsors, signing a deal, and providing a quality service to sponsors.