Competing in Emerging Markets: Cases and Readings

by HemantMerchant (Editor)

• New

  Illustrated
  2007

  $86.24

  Provides a set of readings and case studies that facilitate a fundamental rethinking about drivers of successful as well as unsuccessful firm conduct in emerging markets. This book emphasizes the challenges facing corporate managers who operate in emerging markets, and the ways in which managers can respond to these competitive challenges.