Reconfiguring Public Relations: Ecology, Equity and Enterprise (Routledge Advances in Management & Business Studies) (Routledge Advances in Management and Business Studies)

by David Mc Kie (Author), Debashish Munshi (Author), David McKie (Author), Debashish Munshi (Author)

• New

  Hardcover
  2007

  $173.05

  Addresses environmental questions within the context of global business. A counterpoint to the US-oriented literature on this topic, this work sets out ways to equip public relations to respond to and re-imagine itself in the light of major forecasts and trends for uncertain business, environment and social conditions.