Consuming Experience

by Bernard Cova (Editor), Antonella Caru (Editor)

New
Illustrated
2006
$211.56

Covers experiential consumption from an industry perspective. This text highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual's daily life is made up of consuming experiences that can occur with or without a market relation.

Synopsis

Covers experiential consumption from an industry perspective. This text highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual's daily life is made up of consuming experiences that can occur with or without a market relation.

$211.56

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More Information

Format: Illustrated
Pages: 224
Edition: 1
Publisher: Routledge
Published: 07 Dec 2006
ISBN 10: 0415382432
ISBN 13: 9780415382434

Consuming Experience

New

$211.56

Synopsis

$211.56

More Information