by Chris Gratton (Author), Chris Gratton (Author)
Sports constitute one of the valuable forms of broadcast entertainment in lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon. It provides an introduction to various aspects of economics in this area.
Format: Illustrated
Pages: 248
Edition: 1
Publisher: Routledge
Published: 24 May 2007
ISBN 10: 0415357802
ISBN 13: 9780415357807
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