by Don E . Schultz (Editor), Lynne Eagle (Editor), PatrickdePelsmacker (Editor), PhilipKitchen (Editor), Philip Kitchen (Editor), Don E. Schultz (Editor), Lynne Eagle (Editor), Patrick de Pelsmacker (Editor)
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a global perspective on this topical subject.
Format: Hardcover
Pages: 292
Edition: 1
Publisher: Routledge
Published: 08 Dec 2005
ISBN 10: 0415356482
ISBN 13: 9780415356480
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