Brand Culture

by JonathanSchroeder (Editor), Miriam Salzer Morling (Editor)

New
Paperback
2005
$64.74

Shows that neither managers nor consumers completely control branding processes. This book places brands within the context of culture, and investigates these complex foundations. It covers: the role of consumption; brand management; and others. It is aimed at those interested in brands, consumers and the cultural landscape that surrounds them.

Synopsis

Shows that neither managers nor consumers completely control branding processes. This book places brands within the context of culture, and investigates these complex foundations. It covers: the role of consumption; brand management; and others. It is aimed at those interested in brands, consumers and the cultural landscape that surrounds them.

$64.74

Quantity

10 in stock

More Information

Format: Paperback
Pages: 240
Edition: 1
Publisher: Routledge
Published: 24 Nov 2005
ISBN 10: 0415355990
ISBN 13: 9780415355995

Brand Culture

New

$64.74

Synopsis

$64.74

More Information