Brand Hollywood: Selling Entertainment in a Global Media Age

by PaulGrainge (Author), Paul Grainge (Author)

New
Illustrated
2007
$158.24

Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros, this title provides examination of the will-to-brand in the contemporary movie business.

Synopsis

Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros, this title provides examination of the will-to-brand in the contemporary movie business.

$158.24

Quantity

5 in stock

More Information

Format: Illustrated
Pages: 224
Edition: 1
Publisher: Routledge
Published: 01 Nov 2007
ISBN 10: 0415354048
ISBN 13: 9780415354042