European Business

by Colin Turner (Author), Debra Johnson (Author), Debra Johnson (Author), Colin Turner (Author)

• Used

  Paperback
  2006

  $3.25

  Fully revised and updated, this new edition of an already well-established text is easy to use, engagingly written and contains a wealth of pedagogical features.

  Exploring the European business environment; paying particular attention to the role of member states and how Europe interacts with the rest of the world, the authors examine what is unique about the European business environment - integration - how it has affected the strategy and behaviour of businesses with a European presence.

  New to this edition is:

  • new material on the single European market, the single currency and related policy issues
  • issues not dealt with elsewhere such as the European consumer, entrepreneurship, sustainability and Europe's relationship with emerging economies like China
  • an attractive new design and new pedagogical features, including numerous topical case studies to illustrate the themes explored, chapter objectives, discussion questions, boxed supporting information and extensive further reading and resources
  • a companion website to provide extra material for students and lecturers

  European Business is an essential read for all students of international business.

  Visit the Companion website at www.routledge.com/textbooks/9780415351355