The Pricing and Revenue Management of Services: A Strategic Approach: (Routledge Advances in Management & Business Studies)

by IreneC.L.Ng (Author)

• Used

  Hardcover
  2007

  $69.68

  Integrating both theory and real world practices, this book advances the concepts in pricing and revenue management for services. It also discusses the buyer as an individual, presenting the concepts behind what motivates purchase and the role of price within the motivation.

• New

  Hardcover
  2007

  $153.58

  Integrating both theory and real world practices, this book advances the concepts in pricing and revenue management for services. It also discusses the buyer as an individual, presenting the concepts behind what motivates purchase and the role of price within the motivation.