by Adam Arvidsson (Author)
Brands are a dominant feature of everyday life. This book argues that brands have become an important tool for transforming everyday life into economic value. The first part of this book traces the historical development of branding, whilst the second part evaluates new media, contemporary management and overall media economics.
Format: Paperback
Pages: 176
Edition: 1
Publisher: Routledge
Published: 08 Dec 2005
ISBN 10: 0415347165
ISBN 13: 9780415347167
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