Strategic Issues in International Retailing: Concepts and Cases

Strategic Issues in International Retailing: Concepts and Cases

by John Dawson (Editor)

Synopsis

Takes a strategic approach to international retailing, examining in-depth studies of several retailers, and marrying theory with practice to clearly present material for students at every level.

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More Information

Format: Illustrated
Pages: 232
Edition: 1
Publisher: Routledge
Published: 29 Jun 2006

ISBN 10: 0415343712
ISBN 13: 9780415343718