Inside Consumption

Inside Consumption

by S.Ratneshwar (Editor), David Glen Mick (Editor)

Synopsis

Following on from "The Why of Consumption", this book examines motivational factors in diverse consumption behaviours, and addresses the effects on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences.

$74.59

Quantity

10 in stock

More Information

Format: Paperback
Pages: 384
Edition: New edition
Publisher: Routledge
Published: 11 Aug 2005

ISBN 10: 0415341949
ISBN 13: 9780415341943