by S.Ratneshwar (Editor), David Glen Mick (Editor)
Following on from "The Why of Consumption", this book examines motivational factors in diverse consumption behaviours, and addresses the effects on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences.
Format: Paperback
Pages: 384
Edition: New edition
Publisher: Routledge
Published: 11 Aug 2005
ISBN 10: 0415341949
ISBN 13: 9780415341943