Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation

New
Paperback
2004
$77.15

Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods.

Synopsis

Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods.

$77.15

Quantity

10 in stock

More Information

Format: Paperback
Pages: 288
Edition: 1
Publisher: Routledge
Published: 25 Nov 2004
ISBN 10: 0415339928
ISBN 13: 9780415339926

Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation

New

$77.15

Synopsis

$77.15

More Information