Management: The Basics

Management: The Basics

by Morgen Witzel (Author)

Synopsis

Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from Cadbury and Enron to the marketing of fried chicken in China, it explains the key

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More Information

Format: Illustrated
Pages: 224
Edition: 1
Publisher: Routledge
Published: 27 May 2004

ISBN 10: 0415320186
ISBN 13: 9780415320184