
by Morgen Witzel (Author)
Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from Cadbury and Enron to the marketing of fried chicken in China, it explains the key
Format: Illustrated
Pages: 224
Edition: 1
Publisher: Routledge
Published: 27 May 2004
ISBN 10: 0415320186
ISBN 13: 9780415320184