Fundraising Management: Analysis, Planning and Practice

by Adrian Sargeant (Author), ElaineJay (Author)

• Used

  Paperback
  2004

  $3.25

  This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which illustrate the theories and bring the topic to life. A truly groundbreaking analysis, this text works through the planning stages of fundraising to give readers a rounded understanding of the topic, and is essential reading for students of fundraising and non-profit professionals alike.

• Used

  Paperback
  2009

  $3.25

  This comprehensive introduction to fundraising management provides a thorough grounding in the principles underpinning professional practice. Much more than a `how-to' guide, the book critically examines the key issues in fundraising policy, planning and implementation, and introduces the most important management tools available to the modern fundraiser.

  Fully revised and updated, this new edition of Fundraising Management is packed with examples and case studies from around the world. It covers every important aspect of the fundraising process, including:

  • Planning
  • Donor recruitment and development
  • Community fundraising
  • Corporate fundraising
  • Legacy fundraising
  • Trust and foundation fundraising
  • Legal and ethical frameworks for fundraising

  
  This groundbreaking text has been designed primarily to support students studying for the Certificate in Fundraising Management offered by the Institute of Fundraising, but is a useful text for all fundraising students and professionals.