A Primer on Integrated Marketing Communication

by PhilipKitchen (Author), PatrickdePelsmacker (Author)

• Used

  Paperback
  2004

  $4.18

  This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.

• New

  Paperback
  2004

  $59.25

  This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.